Beloya is a coffee washing and drying station located within the renowned Yirgacheffe appellation, to the south of Sidamo in Ethiopia. It is situated near the town of Chelelektu, within the woreda of Kochere, in the Gedeo zone. The facility is equipped with twelve fermentation tanks and 136 African drying beds, each meticulously labelled to ensure precise traceability of the various lots produced.

The coffee processed at Beloya is sourced from smallholder farms, with an average size of approximately 1.5 hectares. The varietals cultivated in the region are locally referred to as Kumie, Diga, and Wilsho—traditional heirloom varieties, deeply rooted in the genetic heritage of Ethiopian coffee. Shade for the coffee trees is predominantly provided by Cordia africana—known as "Tek" in Sudan—a tall canopy tree that enriches and structures the soil, and by Ensete ventricosum (commonly referred to as the false banana), which plays a vital role in the region’s agroecological balance.

Ensete serves as a dietary staple for many Ethiopian households. Remarkably, a mere forty plants are sufficient to sustain a family of five to six individuals. It forms the basis of traditional dishes such as amicho (boiled rhizome) and kocho, a characteristic flatbread.